More expensive at the checkout than on the shelf: what applies?
A lower price was on the shelf, but more is charged at the checkout? That is annoying, but legally the lower shelf price does not automatically apply. What really counts and what options you have.
Reach your next steps and the matching ready-made texts in just a few minutes, free of charge:
Clarify the question →Your chances of getting your money back
What you should do now
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1. Raise the price
Point out the differing marking at the checkout and ask for the shelf price. Often this is granted.
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2. Secure the marking
Photograph the price tag on the shelf as evidence for the discussion.
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3. Cancel the purchase
If you do not agree with the checkout price, you do not have to buy. The contract only arises with your consent.
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4. In case of misleading advertising
In case of systematically wrong marking or misleading advertising, you can turn to the consumer advice center.
Frequently asked questions
Does the retailer have to give me the shelf price?
Not necessarily. The marking on the shelf is only an 'invitation to make an offer'; the contract is only concluded at the checkout. The retailer can decline to sell at the lower price, but many do so as a goodwill gesture if you point it out politely.
Do I have to buy at the higher checkout price?
No. You are not obliged to anything. If the price at the checkout does not match your expectation, you can simply cancel the purchase. In case of systematically misleading price marking, a tip to the consumer advice center is worthwhile.
Take action now
We put together the ready-made texts and the right places to contact for you.
General information for self-help, not legal advice (RDG). In case of a high loss or uncertainty: contact a consumer advice center or a lawyer.